Can you imagine that your greatest asset in influence isn't a script or a pitch —but a well-told story ? Legal entrepreneur and persuasion strategist Joseph Plazo, revealed that storytelling for persuasion techniques are the currency of modern influence. Stories: The Brain’s Trojan Horse Facts fade, but stories stick. We remember emotion

What if you discovered that the most powerful sales tool isn't logic or data — but your ability to tell the right story at the right time?Joseph Plazo, has long taught that storytelling for persuasion techniques form the bedrock of elite communication The Psychology Behind Story-Driven Persuasion Neurologically speaking, humans are storyte